The Values Map Hello and a very warm welcome!
The Values Map is designed to help you identify, develop and communicate the psychological values your business represents, and what it strives to achieve for its employees, customers and the wider world.
What is it?
The Values Map is as a companion tool that complements Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, the new book by best-selling author Nathalie Nahai. Developed in collaboration with Dr. Kiki Leutner at Goldsmiths University, this tool is founded upon robust psychological research and is designed to help you understand and apply cutting edge insights to your business and branding.
Who is this for?
This questionnaire is primarily for business leaders wishing to better identify, develop and communicate the psychological values they stand for. From feedback detailing how your values are expressed through company culture, to recommendations on how to enhance your marketing and communications, the report provides scientifically rigorous insights that will help inform and develop your branding strategy moving forward.
How does it work?
We will ask you to answer a series of questions designed to explore the purpose and goals of your business. We invite you to fill in the questionnaire as intuitively as possible, and remind you that since each business is unique, there are no “right” or “wrong” answers.
What will I get?
Having completed the survey, you will receive a customised report outlining your values archetype, and how your values apply to your mission, culture, brand and communication. You’ll see examples of how these values are expressed through ad campaigns and brand communication, and receive feedback on how to apply these insights to drive more meaningful, resonant engagement with your customers, employees and partners.
Can I use this for my brand, my team, or myself?
You can use The Values Map not only to explore the values of your organisation, but also those of your brand (the public facing side of your business), your team, and the partners you work with. It can also be applied to specific parts of your organisation, as well as to any startup idea or business you are setting up. You can even use this process to learn more about yourself as an individual. In any of these cases, when responding to the survey questions, simply replace 'your business' with 'myself / my team /...' as you answer each item, and read the insights and recommendations in the context of your specific situation.
Notice of intended use
Your privacy matters to us, your data won't be passed on to third parties or used for advertising purposes without your consent. The Values Map is committed to the security, confidentiality and processing integrity of all information collected.
I have read and agree to The Values Map's Terms & Conditions and Privacy Policy and confirm that I am 18 years or older.